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Press Releases

eircom’s November Digital Boost winner has a winning mind-set!

Pictured is Denis Coen from Sports Performance Consultancy

with Gary Disley, Marketing Director, eircom Business


The November winner of the eircom Digital Boost initiative is the Sports Performance Consultancy who are based in Kildare and run by high-achieving former GAA player, Denis Coen.   

Champions in sport (and in business!) know that to be a success, having the talent, skills and focus is only half the battle – the other half is having a winning mind-set. To reach one’s true potential in sport, business or in life, having the right attitude, focus and approach is key. The Sports Performance Consultancy  prepares and coaches athletes and businesspeople to focus their talents and reach their potential, by working on their mental strength and agility. The company offers clients one-to-one coaching, workshops, seminars and teambuilding days - all designed to gain important insights and give clients clear strategies to improve their focus and perform at the highest level.

Denis, who holds an honours Degree in Psychology and has an academic background in coaching, training and finance, has spent the last eight years researching, studying and teaching psychological and high-performance strategies to individuals, teams and organisations. Working with inter county athletes, senior business figures and organisations across the country, the Sports Performance Consultancy provides practical mental skills and effective coping strategies to help their clients reach their full potential.   

Commenting on winning eircom’s Digital Boost, Denis said: ”I am absolutely thrilled we won Digital Boost and that eircom has recognised the potential of our business and the unique role that performance coaching can play in making people the best they can be. The athletes and companies we have worked with appreciate the difference we can make and know we really improve their approach and performance – by helping them find the confidence, motivation, focus, discipline and mental toughness to achieve their goals. Our challenge, however, is to get our business “on the map” and increase our profile. Winning Digital Boost will really help us in that regard. We know improving our on-line presence is hugely important to increase awareness and understanding of our services – especially our seminars and workshops - and also to help broaden our business reach. Up to now we haven’t had the resources or know-how to do this”.

Commenting Gary Disley, Marketing Director, eircom Business and member of the Digital Boost Expert Panel said;“We were really struck by the simplicity of Sports Performance Consultancy’s offering which is compelling at the best of times, but even more so these days, when a winning attitude and approach is critical to success in the current economic climate. We believe that, given the right input on the digital marketing side, there is huge potential for the business to develop and grow.  The practical advice and guidance Denis and the team will get from winning Digital Boost will go a long way to helping them increase their profile and we also hope it will help to build their client base at the same time.”

 What is Digital Boost?

Digital Boost is eircom’s initiative to help SME owners increase their digital presence and maximise their online potential.Digital Boost offers practical guidance and tips to boost online enterprise through a dedicated website The initiative is to open to all small and medium business owners, with or without an online presence.

What did the Sports win?

As winners of Digital Boost, The Sports Performance Consultancy will benefit from a brand new state-of-the-art website, a strategy day with digital and marketing experts from the eircom Expert Panel to provide consultation specific to their business and a telecoms package for one year, all to the value of €10,000.